![]() ![]() The simplicity of the platform is stress-tested by ClassTag’s other goal of ensuring access for any parent, regardless of socioeconomic class or work schedule. The company describes this brand relationship as “brands becoming sponsors versus advertisers.” ClassTag says it does not share any personally identifiable information with advertisers, but does share aggregated general data, like how many users are in certain grades or particular ZIP codes.Ī portion of proceeds from brand revenue is also donated to classrooms for supplies. In general, an edtech platform pumping out advertisements might raise concerns for parents, but because ClassTag is not a platform for children, it is less controversial. The company makes money by letting educational and family-friendly companies advertise on ClassTag. Any announcements or messaging will be automatically translated in numerous languages. With ClassTag, parents can get communications, without downloading an app, in their preferred channel via email, SMS, app, web or even paper if they are entirely offline. Additionally, teachers can look at a parent engagement dashboard to see which families are more engaged, and which may need extra pings or attention. For teachers, ClassTag is an easy way to engage with parents, schedule parent-teacher conferences and share resources. Parents can use ClassTag for information on events, field trips, fundraisers and more. The platform says it has grown to 2 million users across 25,000 schools in the United States.ĬlassTag has two end users: parents and teachers. Today, the company announced it has raised $5 million in seed funding from a group of investors that include Alle圜orp, Contour Ventures, Founder Collective, John Martinson, Newark Venture Partners, Smart Hub and TMT Investments. So, she teamed up with a fellow parent, Jason Olim, and launched ClassTag, a free parent-teacher communication platform that supports more than 60 languages. Lotkina turned to other parents in the preschool class and found similar stresses. A paper notice about an upcoming field trip, squeezed between messy folders in a backpack, begged for smart technology around parent-teacher communication, she recalls. ![]() Like many working parents, Vlada Lotkina, the founder and CEO of ClassTag, wanted to be more involved in her daughter’s preschool education. ![]()
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